Athletics continues to be a high-dollar enterprise for Texas colleges. The eight public Texas universities that play in the Football Bowl Subdivision — the top level of college football — spent more than $525 million on athletics in the 2014-15 school year. Football is consistently the top revenue-producing sport, followed by men’s basketball. This series looks at the finances of Texas universities’ athletic departments.
The University of North Texas is exploring becoming an exclusive higher education partner with the Dallas Cowboys football team, an unusual deal that could include sponsorship opportunities and student internships.
Flush with cash from its new football stadium and its move to the Southeastern Conference, Texas A&M University has developed plans to spend $68 million on new stadiums for its softball and track and field teams.
As the cost to run a top-level college athletics department increases, there's a growing trend of Texas schools reaching into their students’ pockets to help pay for their athletic ambitions. This story is part of our "Ballpark Figures" project.
The NCAA men's basketball tournament may have the nation's attention now, but football is the true cash cow in Texas college sports, according to records reviewed as part of the Tribune's Ballpark Figures project.
In recent years, the University of Houston has transferred more than $100 million from its academic side to athletics, aiming to shore up struggling athletic programs and enhance its bid to become a tier one university, and maybe a member of the Big 12.