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Businesses near Texas Tech worry Big 12 shakeup will stir financial trouble, even if Lubbock’s economy isn’t in danger

Lubbock is one of the few sports hubs in West Texas, meaning college football games draw out-of-town crowds that fill local shops, restaurants and hotels. Some business owners and leaders there worry about lost revenue once the University of Texas and University of Oklahoma stop playing there.

A Texas Tech Red Raiders cheerleader enters the field before a game against the Texas Christian Horned Frogs at Jones AT&T Stadium in Lubbock on Nov. 16, 2019.

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