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Some Cancer Researchers Recruit Patients with Social Media

In an effort to broaden the pool of research subjects, some doctors are using Facebook and Twitter to reach patients with a specific illness.

Patients wait to be seen at the People's Community Clinic in Austin, on Nov. 8, 2010.

In an effort to broaden the pool of research subjects, some doctors are using Facebook and Twitter to reach patients with a specific illness. The Broad Institute/Dana-Farber Integrative Cancer Biology Program in Massachusetts formed the Metastatic Breast Cancer Project to find patients on social media. (Fast Company)

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