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SODA POLITICS: Taking on Big Soda (and Winning)

byย Marion Nestle

Nestle calls for a campaign to regulate and tax the multibillion-dollar soda industry modeled on the successful anti-smoking campaign. There is a proven correlation between the rises in obesity, Type 2 diabetes, and tooth decay and the increasing amounts of sweetened sodas consumed in the United States and globally โ€ฆ As Nestle implores, โ€œeveryone interested in health should be taking a closer look at who, when, where, and to whom soda companies are marketing their products.โ€ The current marketing juggernaut is a result of a series of long-running, major campaigns by the significant players in the industry โ€ฆ Nestle reports that health advocates have achieved some success in reducing soda consumption in the U.S., but much remains to be done. A hard-hitting, exceedingly well-documented call for action.

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Eleanor Dearman is a former reporting fellow. She majored in journalism at the University of Texas at Austin. She has also interned for the San Antonio Express-News in its Austin bureau covering Texas...