Voters typically hear directly from the candidates in political advertising. In a new twist, Lisa Fritsch, a longshot Republican candidate for governor, has released a web ad in which she doesn’t talk at all. Instead, she holds up signs — such as “Don’t Be Silenced” and “I Hear You” — to dramatize her view that average Texans are being ignored in politics today.

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Jay Root is an award-winning journalist who reported for the Tribune from 2011 to 2020. He covered the dramatic collapse of Gov. Rick Perry’s 2012 presidential campaign and went on to write an ebook...