For the amount of money he spent in Tuesday's primary, Farouk Shami could have purchased each of his 87,268 voters, say, haircuts for about six months — or, perhaps, a high-end model CHI, his signature hair straightener.
The Houston Democrat and hair-care executive spent $135 per voter, records show, more than any other candidate on Tuesday's primary election ballot — and, by far, the most of any losing candidate.
By contrast, Railroad Commission candidate David Porter, who surprised political observers by knocking off Republican incumbent Victor Carrillo, essentially paid 5 cents for each vote cast in support of his campaign. And that isn't even the cheapest ballot box bang for the buck: Bill Burton, running in the Demcratic primary for land commissioner, lost narrowly to Hector Uribe despite spending only 2 cents per vote — and even though Uribe himself only spent 7 cents per vote.
Here's a list of the top 10 per-vote spenders:
|Loretta A. Haldenwang||House||D||1,044||55.7%||Win||$115|
|Tara Rios Ybarra||House||D||6,708||43.1%||Loss||$72|
|Sergio Munoz Jr.||House||D||7,071||58.1%||Win||$58|
|Norma P. Chavez||House||D||3,988||46.2%||Runoff||$56|
|Wayne S. Richard||House||R||3,485||25.5%||Loss||$53|
Here's the bottom 10 — the candidates who spent the least per voter.
|Sharon K. Russell||Senate||R||15,517||29.1%||Loss||$0.17|
|Robert M. Bohmfalk||SBOE||D||2,252||6.0%||Loss||$0.13|
|Josiah James Ingalls||SBOE||D||3,574||9.6%||Loss||$0.11|
|Eva M. Guzman||SCOTX||R||721,437||65.3%||Win||$0.11|
|George M. Clayton||SBOE||R||37,533||51.8%||Win||$0.05|
|David J. Porter||Railroad||R||732,885||60.7%||Win||$0.05|
You can explore all the campaigns' per-voter spending with our latest data application.