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Rick Perry Gets Personal

The governor's campaign married politics with personalized marketing this fall when it sent out thousands of customized videos to supporters. Should politicians be sold this way?

Governor Rick Perry's campaign married politics with personalized marketing this fall when it sent out thousands of customized videos to supporters. Each recieved a video message with the governor saying the recipient's first name, followed by a campaign call to action.

The technology is made possible by an Austin-based company called BizGreet, which doesn't usually work with political campaigns. But both the company and the campaign say they've found the experiment in this innovation to be successful.

"It's said that if you say someone's name you can stop their brain. And it really is true," said Mat Harris, BizGreet founder.

But how useful is this kind of campaign tool to the voter? Should politicians be sold this way?

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