State Sen. Dan Patrick, R-Houston, is going Bollywood.
Patrick, a radio talk show host, is changing the format at his Dallas station exclusively to Indian music.
"I never let my ego get in the way of a good business decision," said Patrick, who is giving up his hour-long show to make the switch. "They are, the Indian community, hard-working, conservative, good family values, good folks, and Bollywood has become very popular."
Patrick said both the Dallas station, KVCE-AM (1160), and his Houston station, KSEV-AM (700), have been airing Bollywood music for years. The Dallas station, he noted, already devoted its overnight programming to the format.
Parick said he would retain ownership of the station, but is leasing the air time to others. He'll remain on the air in Houston from 4 to 6 p.m., he said.