Skip to main content

Sponsor Content on Texas Tribune

What is sponsor content?

Sponsor content (also called native advertising or branded content) is a way for brands to integrate their messages into the stream of site content. Sponsor content is an opportunity for sponsors to share richer messages or more complex points of view than other sponsorship positions, like display advertising.

Why sponsor content on Texas Tribune?

Sponsor content allows sponsors to reach The Texas Tribune’s well-educated, policy-minded audience through brand messaging in the form of written articles, videos or interactives. This material is clearly labeled as “sponsor content” and visually differentiated to prevent readers from confusing it with independent editorial content. It’s the digital equivalent of “advertorials” you’ve seen in newspapers and magazines for decades. The points of view expressed don’t reflect those of the Tribune, and sponsors play no role in the Tribune’s editorial decisions.

What are the guidelines?

The Texas Tribune is a nonprofit, nonpartisan media organization. Its mission — to provide readers with impartial, informative reporting, and with an outlet for civic engagement and discourse on public policy, politics, government and other matters of statewide concern — drives its values.

First and foremost among them is to set the highest possible standard of editorial integrity and maintain the trust of our readers. No set of guidelines can address every situation that may arise, but we believe these guidelines are important to protect that trust:

Join Us

The Texas Tribune invites all thought-leading organizations who share a passion for a better Texas to engage our readers with sponsor content.

To learn more about sponsor content and sponsorship opportunities, please contact April Hinkle.

For other sponsorship opportunities, view the Texas Tribune media kit.