Since Apple does brand loyalty better than most, we used its iPad commercial as a model for our latest Tribune promo. It came together pretty quickly once I got some help in finding the exact typeface the company used: Myriad Pro Semi-Bold.

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Elise Hu was a political reporter at the Tribune, focusing on multimedia projects, from 2009 to 2011. She previously worked as the state political reporter for Austin's ABC affiliate, KVUE-TV, from 2006...