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MADISON, Wisconsin โ€” U.S. Sen. Ted Cruz, R-Texas, warned his fellow Texas Republicans on Thursday not to take his reelection for granted.

โ€œTexas is a battlefield,โ€ Cruz said. โ€œItโ€™s easy to be complacent. One of the real mistakes people make in politics is they have a recency bias. They say well, whatever things have been recently, thatโ€™s what itโ€™s going to be forever.โ€

Addressing the Texas delegation breakfast on the last day of the Republican National Convention, Cruz said he is the biggest target for Democrats behind President Donald Trump. Cruz said that the 2018 Senate race, where former U.S. Rep. Beto Oโ€™Rourke, D-El Paso, came within a 3-point margin, showed the power of Democrats pouring money into the race from around the country and the shifting demographics of the state.

U.S. Rep. Colin Allred, D-Dallas, is challenging Cruz for his seat and going on the offense against Cruz more than Oโ€™Rourke ever did. Allred is already leading in fundraising โ€” though fundraising usually grows exponentially closer to the election โ€” and the Democratic Senatorial Campaign Committee named Texas as one of its top flip opportunities.

Polls have shown the race to be close, though Republican confidence has swelled in recent weeks as Bidenโ€™s polling has plummeted and in the wake of an assassination attempt on Trumpโ€™s life that has rallied Republicans together. A recent YouGov poll commissioned by the University of Houston found Cruz ahead with 47% compared to Allred with 44%. The poll was conducted between June 20 and July 1, encompassing Bidenโ€™s latest debate with Trump that dealt a blow to the top of the Democratic ticket.

But Republican fortunes could flip if Biden steps aside as the Democratic nominee โ€” which Cruz predicts likely โ€” saying it will offer a media boon for Vice President Kamala Harris, he said.

โ€œI want you to envision the billions of dollars of free media where theyโ€™re going to describe Kamala as the combination of Mother Theresa, Oprah and Gandhi,โ€ Cruz said. โ€œYouโ€™re going to hear that laugh so much youโ€™re going to wake up at night.โ€

Cruzโ€™s campaign has made it clear for months that they are taking the threat seriously. Cruz raised over $5.6 million more in the second quarter of this year than the first two quarters of 2018 combined. He predicted Democrats spending between $100 million and $150 million to unseat him.

He is concerned other Republicans are not feeling the same sense of urgency.

โ€œEveryone says look, there’s no way you can lose. It’s Texas. You’re Republican. Itโ€™s a reelection,โ€ Cruz said before pointing out that his 2018 race was the most expensive in U.S. Senate history. โ€œEvery crazy wild-eyed leftist in New York City or Chicago or San Francisco, they go online and they give to whoever’s running against me โ€ฆ Look, they are coming after us.โ€

Cruz also said he was โ€œworried that weโ€™re all over confidentโ€ with Republican odds up and down the ballot. Echoing the general jubilation at this yearโ€™s national convention, Cruz said that Republicans were much more unified than before behind Trump while Democrats were scrambling over whether to keep President Joe Biden at the top of the ticket.

Allredโ€™s campaign agreed that Cruz is vulnerable.

โ€œBy championing a statewide abortion ban that forces women to flee their state for lifesaving health care, abandoning Texans during a statewide freeze for a Cancun vacation and voting no on capping insulin costs โ€” Texans know they canโ€™t count on Ted Cruz,โ€ Paige Hutchinson, Allredโ€™s campaign manager, said in a statement. โ€œCongressman Allred is building a broad coalition that will beat Cruz and give Texans the leadership they deserve in the Senate.โ€

The presidential race changes strategy this cycle relative to 2018, a midterm year, Cruz said. Democrats focused predominantly on turnout that year, when suburban voters across the country elected a spate of Democrats to Congress in response to the Trump presidency. Cruz pointed out Democrats more than doubled Democratic turnout that year to over 4 million compared to 1.5 million in Sen. John Cornynโ€™s 2014 race.

This year, Cruz said, Trump will drive turnout, meaning Republicans should focus more on persuading voters.

โ€œThose voters who had been Republicans who moved away, weโ€™ve got to go and say, Look, how’s this working out?โ€ Cruz said. โ€œAre you better off today than you were four years ago? And unless you happen to be a big tech billionaire or a Mexican drug lord โ€ฆ itโ€™s been terrible.โ€

Cruz also said suburbs would be key to winning this year. Though suburbanites have historically voted Republican, they have shifted away from the party, delivering Arizona and George to Democrats in recent years. Both states are now represented by all Democratic or independent senators.

The overwhelming majority of Texans live in suburban or urban areas. Nearly 70% of voters live in either the Houston, North Texas, Austin or San Antonio media markets.

โ€œWe need y’all to talk to your friends, to your neighbors, to your sisters, to your co-workers

to a whole lot of women who in 2018 said, โ€˜Gosh, I don’t like Trump’s languageโ€™,โ€ Cruz said. โ€œThen Joe Biden came in and had open borders and suddenly theyโ€™ve got an MS 13 gang banger moving into the neighborhood and their kids are at risk. And theyโ€™ve got to ask how much exactly do you dislike mean tweets?โ€

Cruzโ€™s speech was the keynote of Thursdayโ€™s delegation breakfast. It was a stark contrast to the last time he spoke at the breakfast during the 2016 convention where he defended not endorsing Trump on the main stage that year.

Disclosure: University of Houston has been a financial supporter of The Texas Tribune, a nonprofit, nonpartisan news organization that is funded in part by donations from members, foundations and corporate sponsors. Financial supporters play no role in the Tribune’s journalism. Find a complete list of them here.

Voting FAQ: 2024 Elections

When is the next election? What dates do I need to know?

Election Day for the general election is November 5, and early voting will run from Oct. 21 to Nov. 1. The deadline to register to vote and/or change your voter registration address is Oct. 7. Applications to vote by mail must be received by your county of residence โ€“ not postmarked โ€“ by Oct. 25.

Whatโ€™s on the ballot for the general election?

In addition to the president, eligible Texans have the opportunity to cast their ballots for many Texas officials running for office at the federal, state and local levels.
This includes representatives in the U.S. and Texas houses and the following elected offices:
-1 U.S Senator (Ted Cruz)
– 1 of 3 Railroad Commissioners
– 15 State Senators
– 7 State Board of Education members
– 3 members of the Texas Supreme Court
– 3 members of the Texas Court of Criminal Appeals
– 5 Chief Justices and various justices for Texas Courts of Appeals

Lower-level judges and local county offices will also appear on the ballot:
– Various district judges, including on criminal and family courts
– County Courts at Law
– Justices of the Peace
– District Attorneys
– County Attorneys
– Sheriffs
– Constables
– Tax Assessor-Collectors

How do I make sure Iโ€™m registered to vote?

You can check to see if youโ€™re registered and verify your information through the Texas Secretary of Stateโ€™s website. Youโ€™ll need one of the following three combinations to log in: Your Texas driverโ€™s license number and date of birth. Your first and last names, date of birth and county you reside in. Your date of birth and Voter Unique Identifier, which appears on your voter registration certificate.

What if I missed the voter registration deadline?

You must be registered to vote in a Texas county by Oct. 7 to vote in the Nov. 5 presidential election. You can still register for other elections.
If youโ€™re registered but didnโ€™t update your address by the deadline, you may still be able to vote at your previous voting location or on a limited ballot. (Voters are typically assigned precincts based on where they live. In most major counties, voters can vote anywhere on Election Day, but some counties require you vote within your precinct. If that is the case, you may have to return to your previous precinct. See which counties allow countywide Election Day voting here. You can usually find your precinct listed on your voter registration certificate or on when checking your registration online.)
If you moved from one county to another, you may be able to vote on a ballot limited to the elections you would qualify to vote in at both locations, such as statewide races. However, limited ballots are only available during early voting. Find your county election official here and contact them to ask about or request a limited ballot.

What can I do if I have questions about voting?

You can contact your county elections official or call the Texas Secretary of State’s helpline at 1-800-252-VOTE (8683). A coalition of voting rights groups is also helping voters navigate election concerns through the 866-OUR-VOTE (687-8683) voter-protection helpline. The coalition also has hotlines available for voters who speaker other languages or have accessibility needs.
For help in Spanish, call 888-VE-Y-VOTA or 888-839-8682.
For help in Asian languages, call 888-API-VOTE or 888-274-8683.
For help in Arabic, call 888-YALLA-US or 888-925-5287.
For help in American Sign Language through a video, call 301-818-VOTE or 301-818-8683.
For help from Disability Rights Texas, call 888-796-VOTE or 888-796-8683.

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Matthew Choi is a Washington correspondent for The Texas Tribune. He previously covered energy and climate policy at Politico, where he wrote the Morning Energy newsletter and covered campaign events as...