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Texas athletes could make money from pending NCAA rule changes. How much? It's not yet clear.

The NCAA's proposed rule changes could let prominent athletes generate major endorsement money. But for most athletes, there won't likely be much of a windfall.

Texas Tech Red Raiders guard Kyler Edwards controls the ball against Eastern Illinois Panthers guard Deang Deang at United Supermarkets Arena. on Nov. 5, 2019.

The market for Texas athletes

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