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Following the 2018 announcement that Texas-based clothing manufacturer Williamson-Dickie was being sold, the city of Uvalde learned that the company’s last U.S.-based factory — based in their city — would be closing. That would mean the loss of more than 150 jobs. Uvalde, with a population of less than 17,000, was taken aback at the loss of a major employer and a brand that had become intertwined with the city’s identity.

Williamson-Dickie’s parent company changed gears and repurposed the plant, rehiring about 30 employees initially.

But across Texas and the nation, domestic apparel manufacturing has been in decline for decades. President Donald Trump and many elected officials in Texas have called for the return of these kinds of jobs. But do businesses really want to bring those jobs back to Texas, and are consumers willing to pay more for that “Made in USA” or “Made in Texas” tag?

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Todd Wiseman was the senior editor for video and multimedia at The Texas Tribune, where he worked from 2010 to 2023. Todd previously worked at the Austin School of Film and Synthetic Pictures and interned...

Christopher Vazquez was a 2019 multimedia fellow. He graduated from Northwestern University, where he served as deputy managing editor and video editor at The Daily Northwestern and produced, wrote, filmed...

Justin Dehn was a multimedia producer, focusing on video and audio production, from 2010 to 2023. He’s been shooting and producing news for more than two decades. Justin has been behind the camera for...

Alana Rocha was the director of news partnerships for The Texas Tribune until June 2022. She was previously a multimedia reporter, after working in television and radio news for eight years. Alana covered...