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How bottled water became a craze

The market for bottled water has exploded into a craze for something that is not mere water, but a substance that promises something for everyone.

Attendees of a San Antonio Water System facility tour sampled treated water at the Dos Rios Water Recycling Center outside of San Antonio on March 19, 2014.

The market for bottled water has exploded into a craze for something that is not mere water, but a substance that promises something for everyone. Water has become for the bottled water industry a "blank slate," onto which all kinds of qualities and enhancements can be attached. (The Guardian)

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