The Ticket was a weekly look at presidential politics from a Texas perspective in the leadup to the 2016 election. It included veteran political reporters Jay Root of The Texas Tribune and Ben Philpott of KUT News. Find it on SoundCloud and Stitcher. More in this series

This week on The Ticket 2016: While we’re waiting for the parties to figure out who will be the nominees, the Texas Tribune’s Jay Root and KUT’s Ben Philpott will talk about the ads and media strategy that have helped shape the campaigns so far. To help them out, we’ll have two digital media strategists on the show. First up is a conversation with Raconteur Media Company founder Ryan Gravatt about the use of media – both paid and free – in the 2016 campaign.

And then we’ll go over some of the most famous and infamous political ads with Vincent Harris, the CEO of Harris Media and former chief digital strategist for U.S. Sen. Rand Paul’s presidential campaign.

Visit TheTicket2016.com, where you can find more episodes and links to subscribe on iTunes, SoundCloud and Stitcher.

Ben Philpott is a senior reporter for KUT-FM, Austin’s National Public Radio affiliate. He has been covering state politics and dozens of other topics for the station since 2002, during which time he...

Jay Root is an award-winning journalist who reported for the Tribune from 2011 to 2020. He covered the dramatic collapse of Gov. Rick Perry’s 2012 presidential campaign and went on to write an ebook...