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by Marion Nestle
Nestle calls for a campaign to regulate and tax the multibillion-dollar soda industry modeled on the successful anti-smoking campaign. There is a proven correlation between the rises in obesity, Type 2 diabetes, and tooth decay and the increasing amounts of sweetened sodas consumed in the United States and globally … As Nestle implores, “everyone interested in health should be taking a closer look at who, when, where, and to whom soda companies are marketing their products.” The current marketing juggernaut is a result of a series of long-running, major campaigns by the significant players in the industry … Nestle reports that health advocates have achieved some success in reducing soda consumption in the U.S., but much remains to be done. A hard-hitting, exceedingly well-documented call for action.
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