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T-Squared: Keep It 100

Today is the first day of our fall membership drive — a nine-day period in which we'll raise, ideally, $100,000 to enable the sort of civic journalism you've come to expect from Team Texas Tribune.

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Today is the first day of our fall membership drive — a nine-day period in which we'll raise, ideally, $100,000 to enable the sort of civic journalism you've come to expect from Team Texas Tribune.

Specifically, those hard-won dollars will pay the freight for, among other things, the next year's worth of energetic and impactful multi-platform investigative reporting to supplement our first-in-class daily reporting, a continued beating of the drums for greater transparency and disclosure by public officials and institutions, a redoubled focus on educating the rest of the country about the realities of life in Texas, and a statewide suite of hot-seat events that hold politicians and newsmakers accountable before audiences of our fellow citizens. Talk about a return on your investment.

Pledge drives — and this is our most ambitious one yet, building on the success of our best-ever spring drive — matter for several reasons. Practically speaking, smallish donations ($10, $35, $60, whatever) add up quickly; membership at all levels accounts for more than 13 percent of our overall fundraising goal in 2015. Beyond that, they're a visible endorsement of our hard and important work by the people who matter most, validating the fundamental premise of nonprofit media: We're in this for you and you alone.

And there's an added psychological benefit. Member contributions — especially recurring contributions, which equate to predictable revenue — give us confidence that we'll have an ample budget to achieve our public-spirited mission for the foreseeable future.

We're happy any time you value what we do and why enough to dig deep, but especially during this week-plus. Give what you can by clicking here, and thanks so much for helping us to make Texas better and smarter and Texans more thoughtful and more engaged.

Readers like you make our journalism possible.

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