After raking in millions of dollars, a super PAC supporting U.S. Sen. Ted Cruz is ramping up its efforts to put the Texas Republican in the White House.
Keep the Promise I, which has more than $10 million in the bank, announced Tuesday it was launching a seven-figure media blitz through the end of the year across the country and in early-voting states. The super PAC plans to promote him on radio, television and the Web.
Keep the Promise I rolled out the media program Tuesday with the release of two online ads trumpeting Cruz as the only true conservative in the race. One of them, a minute-long spot titled "Show Me," shows a regular part of Cruz's stump speech in which he implores GOP primary voters to hold candidates accountable for their conservative credentials. The other ad, a 40-second spot called "Education," features Cruz's well-known promise to "repeal every word" of Common Core, the national education standards loathed by the conservative wing of the GOP.
Keep the Promise I on Tuesday also detailed its staff for the first time, including Kellyanne Conway, a Republican pollster who is serving as its president.
"Senator Cruz is a rebel with a cause, a cause that demands our Constitution be defended, that our nation’s exceptionalism be heralded, that government stop spending money it doesn’t have, and that true freedom and opportunity be within reach for all Americans," Conway, also the group's director of research and data analytics, said in a news release. "Ted Cruz is the leader we stand behind."
M.A. Taylor, a Republican admaker who worked on the presidential campaigns of George W. Bush and Mitt Romney, is the director of creative and media strategy for the super PAC. He was behind the 2007 film, titled "Hillary: The Movie," that factored into the U.S. Supreme Court's landmark decision in Citizens United v. FEC.
Keep the Promise I, one of four super PACs backing Cruz, has been almost entirely funded by New York hedge-fund magnate Robert Mercer. His $11 million donation to the super PAC in April counts as the single largest contribution to such a group so far this election cycle.
Together, the four pro-Cruz groups have taken in just under $38 million, a figure that helped Cruz secure a second-place finish in the opening round of the 2016 money race. He was only bested by former Florida Gov. Jeb Bush, whose allied super PAC raised more than $100 million.
Keep the Promise I drew some attention last month when its latest disclosure showed it sending $500,000 to Carly Fiorina, the former CEO of Hewlett Packard and one of Cruz's foes in the GOP nominating contest. On Tuesday, though, Keep the Promise I indicated it could back more than one Republican contender, saying it "supports Ted Cruz for President and expects to support other federal candidates as well."