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HuTube: Texas Tribune Is...

Help spread the word about The Texas Tribune by sharing our latest promo, inspired by the "iPad is delicious" commercial you've probably seen a few million times by now.

by Elise Hu

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Since Apple does brand loyalty better than most, we used its iPad commercial as a model for our latest Tribune promo. It came together pretty quickly once I got some help in finding the exact typeface the company used: Myriad Pro Semi-Bold.

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Perhaps it goes without saying — but producing quality journalism isn't cheap. At a time when newsroom resources and revenue across the country are declining, The Texas Tribune remains committed to sustaining our mission: creating a more engaged and informed Texas with every story we cover, every event we convene and every newsletter we send. As a nonprofit newsroom, we rely on members to help keep our stories free and our events open to the public. Do you value our journalism? Show us with your support.

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Elise Hu’s staff photo