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Ads Infinitum: Kay Calls an Audible

U.S. Sen. Kay Bailey Hutchison's campaign took a new approach in its Super Bowl ad: Humor.

Screenshot from "Out Much," an ad from Kay Bailey Hutchison that aired during Super Bowl XLIV.

U.S. Sen. Kay Bailey Hutchison's campaign took a new approach in its latest ad, which aired during Super Bowl XLIV: Humor.

"We just think people could use a break and a laugh at the Perry hypocrisy every once and a while," said Hutchison spokesman Joe Pounder.

The ad, titled "Out Much," is set in the attack ad headquarters of Gov. Rick Perry. It mocks Perry's ads and knocks him for his "hypocrisy" on a number of issues, including his stances on the Trans Texas Corridor, HPV vaccines, and federal bailouts.

Some may have seen the spot already, and those who haven't will get the chance to see it again. It has been running in select markets for about a week, and the campaign says it will continue to run.

Farouk Shami also splurged on an ad during the big game, though it was one we've seen before (with a slight correction).

Here's "Out Much":

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