YouTube video

The ad, which features testimonials from GOP gubernatorial candidate Greg Abbott‘s mother-in-law and sister-in-law, will run during the World Cup. On the stump, Abbott has often emphasized his wife’s Hispanic identity. The candidate chooses here to make the multi-cultural character of his family explicit with a focus on his in-laws, who testify to the candidate’s character. Speaking all in Spanish, they say Abbott is someone they can count on. The ad premieres on Univision during the Mexico-Brazil match.

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John Reynolds was the newsletters editor for the Tribune from 2013 to 2017. Prior to that, he was a reporter for Quorum Report, a non-partisan online political newsletter focusing on the ins and outs under...