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Thursday, September 2, 2010

When Longhorn football kicks off at home this month, so will a brand-new marketing effort urging boosters to buy, of all things, green electricity. Colt McCoy's family has already signed up with Texas Longhorns Energy, which promises customers 100 percent power from Texas wind. The Aggies will roll out a similar deal on Friday. The programs are another sign of the universities' branding heft — even though they may not be the best deal within the confusing Texas electricity market. graphic by: Todd Wiseman

Green Horns

by Kate Galbraith
7 hours ago  |  2

When Longhorn football kicks off at home this month, so will a brand-new marketing effort urging boosters to buy, of all things, green electricity. Colt McCoy's family has already signed up with Texas Longhorns Energy, which promises customers 100 percent power from Texas wind. The Aggies will roll out a similar deal on Friday. The programs are another sign of the universities' branding heft — even though they may not be the best deal within the confusing Texas electricity market.

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