Davis Digest

The Brief: Campaigns 2.0

Picture of Mitt Romney's Facebook page
Picture of Mitt Romney's Facebook page

Examples are starting to pile up of the arrival of social media as a force with an effect on political campaigns as influential as traditional media coverage and advertising buys.

Abbott Campaign Credits Sophisticated Turnout Machine

Sarah Floerke, deputy campaign manager for Greg Abbott's successful campaign for governor, oversaw an extensive field operation, spread out across Texas and costing $5 million to $6 million.
Sarah Floerke, deputy campaign manager for Greg Abbott's successful campaign for governor, oversaw an extensive field operation, spread out across Texas and costing $5 million to $6 million.

Greg Abbott's gubernatorial campaign released details this week on its exhaustive ground game and voter targeting efforts. The campaign credits those efforts in aiding his eye-popping margin of victory — 20 points — over Wendy Davis

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