The Polling Center

Different Voter Models, Different Poll Results

So how to create a likely voter model? Campaign pollsters typically use a combination of past voting history — available off the registered voter list — and current interest and engagement. Those who have voted in the past, as well as those who are jazzed about voting this year, tend to get into the likely electorate.

Texans Like Private-Sector Work but Vote for Public

Is the anti-career-politician, pro-outsider-businessman mood palpable in Texas? Yes. Is this preference for private-sector experience related to vote choice in the governor’s race? No.

Obama's Numbers Justify White's Cold Shoulder

Bill White deciding to travel to points far from Austin and Dallas while President Barack Obama visits the state today to raise money and speak at the University of Texas presents us with yet another mountain-out-of-a-molehill political story in the long, hot summer of gassy coverage of the governor’s race. A look at Obama’s standing in Texas makes it clear that White would be nuts to share a stage with Obama unless he feels like doing a favor for Gov. Rick Perry’s ad team.

Do Voters Buy the Positive Talk About Texas?

What do Texans think about the fiscal and economic model for the rest of the country? Do they agree with Gov. Rick Perry that the Texas way is the better way?

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