The Brief: Campaigns 2.0

Picture of Mitt Romney's Facebook page
Picture of Mitt Romney's Facebook page

Examples are starting to pile up of the arrival of social media as a force with an effect on political campaigns as influential as traditional media coverage and advertising buys.

Obama Action on Immigration Could Benefit Texas Economy

The Rally for Immigration Reform on Congress Avenue near the Texas Capitol on Feb. 22, 2013.
The Rally for Immigration Reform on Congress Avenue near the Texas Capitol on Feb. 22, 2013.

With the midterm elections behind him, President Obama said he was ready to take executive action to prevent many undocumented immigrants from being deported, which analysts said could benefit Texas' agricultural, construction and service industries.

 

Abbott Campaign Credits Sophisticated Turnout Machine

Sarah Floerke, deputy campaign manager for Greg Abbott's successful campaign for governor, oversaw an extensive field operation, spread out across Texas and costing $5 million to $6 million.
Sarah Floerke, deputy campaign manager for Greg Abbott's successful campaign for governor, oversaw an extensive field operation, spread out across Texas and costing $5 million to $6 million.

Greg Abbott's gubernatorial campaign released details this week on its exhaustive ground game and voter targeting efforts. The campaign credits those efforts in aiding his eye-popping margin of victory — 20 points — over Wendy Davis

Water Project Funds Ready to Flow — Almost

Lake Travis, a major water supply reservoir for Austin, is severely depleted due to drought. The State Water Plan calls for dozens more such reservoir projects to be built in the coming decades to meet Texas' future water needs.
Lake Travis, a major water supply reservoir for Austin, is severely depleted due to drought. The State Water Plan calls for dozens more such reservoir projects to be built in the coming decades to meet Texas' future water needs.

Texas is ready to start handing out $2 billion in seed money for water projects, more than a year after voters approved a constitutional amendment tapping into excess oil and gas tax revenues.