New this morning: State Rep. Eddie Rodriguez, D-Austin, is beginning TV advertising in the special election to replace former state Sen. Kirk Watson.
Rodriguez's campaign started airing a 30-second spot today that features his kids touting his record in the Texas House, pointing to things like his advocacy for Planned Parenthood and opposition to the National Rifle Association. As they speak, the highlights of his tenure are shown in a Facebook-like feed, and the commercial ends with Rodriguez appearing with his wife and children.
"He’ll always fight for Texas. We know it because of who he is," his daughter says before his son adds, "And we know that because this is our family."
The commercial is part of a six-week buy through the July 14 election, running on districtwide cable and digital platforms for now, with plans for broadcast later. The campaign says it's spending "high five figures" on the first week of the buy alone.
Rodriguez is among six candidates vying to succeed Watson, an Austin Democrat, in safely blue Senate District 14. There's one other Democratic contender, former Travis County Judge Sarah Eckhardt.
Watch the ad:
In the TX House, I fought to save our local Planned Parenthood health center, took on the NRA and expanded eligibility for free school breakfasts to 700k Texans. Now I’m running for TX Senate.— Rep. Eddie Rodriguez (@EddieforTexas) June 2, 2020
We just launched our first TV ad. Help us keep it on the air: https://t.co/061vCmcXyL pic.twitter.com/FlBL6cDf4u
— Patrick Svitek
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