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How bottled water became a craze

The market for bottled water has exploded into a craze for something that is not mere water, but a substance that promises something for everyone.

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Attendees of a San Antonio Water System facility tour sampled treated water at the Dos Rios Water Recycling Center outside of San Antonio on March 19, 2014.
Credit: Gabriel Cristóver Pérez

The market for bottled water has exploded into a craze for something that is not mere water, but a substance that promises something for everyone. Water has become for the bottled water industry a "blank slate," onto which all kinds of qualities and enhancements can be attached. (The Guardian)

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