Job Opening: Manager, Membership and Subscriptions | The Texas Tribune

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The Texas Tribune is looking for a manager of membership and subscriptions to grow our small-donor membership program and subscriptions to our premium newsletter, The Blast. Members and Blast subscribers include two important segments of our audience: civically engaged Texans who share a passion in our mission and political insiders who rely on our coverage in the course of their politics and policy work. The manager of membership and subscriptions will lead the conversion of these two important audiences into a growing source of revenue.

Members donating up to $999 currently drive 5 percent of Texas Tribune revenue. We expect to double this program over the next five years, with the manager of membership and subscriptions leading the charge. In this role, you will lead all membership fundraising initiatives, member engagement, and retention, and you'll implement a vision for the overall member experience.

The Blast is the state’s leading news source for political insiders. The manager of membership and subscriptions will oversee ongoing marketing of this product to prospective subscribers, expanding our core readership from Austin to key markets.

The key to success in this role will be channeling your marketing and sales background in support of our mission — educating our audience about the critical part they play in making our journalism possible, improving our ability to convert readers into sustaining donors/subscribers, and enlisting these individuals to become evangelists of our journalism.

As manager of membership and subscriptions, you will:

  • Have a track record of meeting and exceeding revenue goals
  • Execute acquisition campaigns, including all copy and collateral
  • Reshape the membership and Blast community experiences, including virtual and on-the-road events, exclusive access to Texas Tribune journalists and other member/subscriber benefits
  • Work across the audience, art and engineering teams to integrate membership and Blast appeals and promotions, and improve conversion rates across products
  • Track acquisition, conversion and retention rates, reporting key insights to stakeholders and exploring new avenues for acquisition and engagement accordingly
  • Leverage excellent written and verbal communication skills to become a leading voice of The Texas Tribune
  • Oversee a customer relations admin to ensure prompt and professional customer service as well as daily data management

The ideal candidate will have:

  • Proficiency with SalesForce, Google Analytics and other analytics platforms
  • Proficiency with MailChimp marketing and engagement
  • Expertise in paid search and social advertising, including audience targeting
  • Project management experience

This position reports the Chief Audience Officer.

About The Texas Tribune

The Texas Tribune is a nonprofit newsroom based in Austin, Texas, dedicated to engaging and informing Texans on politics and policy news. We are read by more than 1.5 million people every month and have more journalists covering state government than any newsroom in the country. In addition, our events team hosts more than 50 free conversations between the public and elected officials across the state every year.

We’re a "grown-up startup,” meaning we all wear many hats, but we’re also big fans of getting enough sleep. We believe our office is a pretty great place to work, and we're proud of the job we've done helping to make Texas politics transparent and accessible to the world at large. The Texas Tribune is committed to cultivating a diverse and inclusive workplace and encourages people of all backgrounds to apply.

Benefits: downtown office with parking; medical, vision and dental insurance; a cell phone stipend; 20 days of paid time off; up to 12 weeks of paid family leave plus four weeks of additional job protection; 401(k) matching; support for professional training and attending industry conferences.

Application deadline: Interested candidates should apply here by March 16, 2018.