Job Opening: Audience Analyst | The Texas Tribune

The Texas Tribune is hiring!

The Texas Tribune is hiring an analyst to lead audience measurement efforts across the organization, helping the Tribune meet its growth, engagement and revenue goals through sound data management and reporting.

As a nonprofit newsroom committed to engaging and informing Texans on politics and policy, we strive to meet our audiences where they are. The Tribune’s 2017 audience included more than 1.5 million monthly website visitors, 270,000 social media followers, 11,700 event attendees and 48,300 newsletter subscribers. Our audience analyst will be an expert at gathering audience data from various sources and translating it into actionable analysis.

As audience analyst, your chief responsibilities will include:

  • Maintaining our audience data infrastructure and integrity to ensure accurate and effective tracking of user growth and engagement across platforms
  • Tracking key performance indicators and helping develop goals and benchmarks based on historic (and market-based) analysis
  • Making analytics accessible and actionable across departments — from editorial to audience to revenue teams — including maintaining a growing catalogue of automated reports and developing role-based audience alerts
  • Leveraging audience insights to inform daily and project-based decision making by editors, reporters, designers, developers and others working to improve our reach and engagement of target audiences
  • Tracking the impact of emerging platforms and technology on our ability to measure our audience
  • Conducting and supporting user research and testing across products

The ideal candidate will have:

  • Data management and programming skills including SQL and Python Pandas or R
  • Experience with SalesForce, Google Analytics and third-party APIs (Facebook, Twitter, MailChimp, etc); facility with Excel and Google Sheets
  • Excellent collaboration and communication skills and ability to “teach others to fish” for actionable audience insights
  • Understanding of user research best practices and experience designing and conducting audience surveys
  • Familiarity with content discovery and optimization best practices across platforms (search, social, etc)
  • Familiarity with web languages including Javascript and HTML a plus
  • Understanding of technical specifications of emerging platforms a plus

This position reports the Chief Audience Officer.

About The Texas Tribune

The Texas Tribune is a nonprofit newsroom based in Austin, Texas, dedicated to engaging and informing Texans on politics and policy news. We are read by more than 1.5 million people every month and have more journalists covering state government than any newsroom in the country. In addition, our events team hosts more than 50 free conversations between the public and elected officials across the state every year.

We’re a "grown-up startup,” meaning we all wear many hats, but we’re also big fans of getting enough sleep. We believe our office is a pretty great place to work, and we're proud of the job we've done helping to make Texas politics transparent and accessible to the world at large. The Texas Tribune is committed to cultivating a diverse and inclusive workplace and encourages people of all backgrounds to apply.

Benefits: downtown office with parking; medical, vision and dental insurance; a cell phone stipend; 20 days of paid time off; up to 12 weeks of paid family leave plus four weeks of additional job protection; 401(k) matching; support for professional training and attending industry conferences.

Application deadline: Interested candidates should apply here by March 16, 2018.