TxDOT Hoping "Don't Mess With Texas" Provides More Cash

The Texas Department of Transportation has long been protective of its beloved anti-littering slogan, "Don't Mess With Texas." Since debuting the now-iconic phrase in 1986, agency officials have regularly pursued legal action to block unauthorized use of the phrase on everything from billboards to belt buckles.

But the cash-strapped agency is now hoping to launch a line of state-sanctioned "Don't Mess With Texas" merchandise and sell the items online and in dozens of state-run safety rest areas and travel information centers. TxDOT already collects licensing fees on the sale of some products using its trademarks.

“Currently, we have ...

Full Story

Comment Policy

The Texas Tribune is pleased to provide the opportunity for you to share your observations about this story. We encourage lively debate on the issues of the day, but we ask that you refrain from using profanity or other offensive speech, engaging in personal attacks or name-calling, posting advertising, or wandering away from the topic at hand. To comment, you must be a registered user of the Tribune, and your real name will be displayed. Thanks for taking time to offer your thoughts.

You must be logged in to leave a comment. Login | Sign-Up

Sign Up for The Brief

Our daily news summary