Money Bombs: A New Political Organizing Tool

In November 2007, when the presidential campaign of U.S. Rep. Ron Paul, R-Surfside, raised more than $4.2 million in a day through what's known as a "money bomb," the national media took notice. But so did grassroots activists and campaign strategists.

Think of a money bomb as a high-speed pledge drive, usually conducted over just 24 hours. Used successfully, the tactic can inject life into a campaign, fueling other organizing efforts and underscoring its more traditional strengths. “What a successful money bomb will indicate, beyond money, is depth of support,” says Democratic consultant Harold Cook. “If ...

Full Story

Comment Policy

The Texas Tribune is pleased to provide the opportunity for you to share your observations about this story. We encourage lively debate on the issues of the day, but we ask that you refrain from using profanity or other offensive speech, engaging in personal attacks or name-calling, posting advertising, or wandering away from the topic at hand. To comment, you must be a registered user of the Tribune, and your real name will be displayed. Thanks for taking time to offer your thoughts.

You must be logged in to leave a comment. Login | Sign-Up

Sign Up for The Brief

Our daily news summary