Forgo the Soundbite? A Noble but Risky Strategy

Like other Texas politicians before him — Republican Tom Luce and Democrat John Odam come to mind — Tom Leppert, the former mayor of Dallas, is trying to attract support for his U.S. Senate campaign with a detailed jobs program that combines his business experience with his public policy vision. His seven-second soundbite? “You just can’t put this in a seven-second soundbite.”

This seems straightforward, the sort of thing you would find in a civics textbook. A citizen sees a problem, has an idea about how to solve it, proposes it to friends and neighbors, refines it, files for office ...

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