Treemap Reveals Campaign Ad Trends

Since The Texas Tribune launched in November 2009, the Ads Infinitum blog has collected and posted political advertisements — more than 70 and counting — from candidates in both parties running for various offices during the primary and general election campaigns. We recently went back and collected data on each ad we've posted and created a treemap data visualization so readers can easily sort the ads across five different categories: candidate/organization, political party, election, promotional/attack and method of distribution.

Certain trends emerge in the treemap. For instance, we've posted more Republican advertisements than Democratic ones. Sorting the ads ...

Full Story

Comment Policy

The Texas Tribune is pleased to provide the opportunity for you to share your observations about this story. We encourage lively debate on the issues of the day, but we ask that you refrain from using profanity or other offensive speech, engaging in personal attacks or name-calling, posting advertising, or wandering away from the topic at hand. To comment, you must be a registered user of the Tribune, and your user name will be displayed. Thanks for taking time to offer your thoughts.

You must be logged in to leave a comment. Login | Sign-Up