Last night we hit and exceeded a pretty big milestone: 5 million absolute unique visitors to our site for the year. We still have about a week to go in 2011, so the final number should be more than a hundred thousand higher — and we'll humblebrag like nobody's business when it's time to record that and other stats officially.

Our success so far — not just in the last 12 months, but in the nearly 26 since we launched — is the result of many things: luck, timing, talent, hard work and any number of forces beyond our control ...

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