Is Longhorn Electricity Worth It?

When Longhorn football kicks off at home a week from Saturday, so will a brand-new marketing effort aimed at peddling, of all things, green electricity.

Texas Longhorns Energy promises customers 100 percent power from Texas wind. "Let your power power the Texas Longhorns," says former star quarterback Colt McCoy, whose family has signed up, in a promotional video. Coach Mack Brown offers potential customers the chance to submit a pep-talk video that he might even show the team.

Texas Longhorns Energy officially launched a month ago with a slick website. A sister program, Aggie Energy, launches on Friday. The home ...

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