TxDOT Hoping "Don't Mess With Texas" Provides More Cash

The Texas Department of Transportation has long been protective of its beloved anti-littering slogan, "Don't Mess With Texas." Since debuting the now-iconic phrase in 1986, agency officials have regularly pursued legal action to block unauthorized use of the phrase on everything from billboards to belt buckles.

But the cash-strapped agency is now hoping to launch a line of state-sanctioned "Don't Mess With Texas" merchandise and sell the items online and in dozens of state-run safety rest areas and travel information centers. TxDOT already collects licensing fees on the sale of some products using its trademarks.

“Currently, we have ...

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