“'We work in the dumbest industry in America,' Carrie said. She sent out a Tweet stating the obvious: Perry is so gaffe-prone that nobody can believe he wasn’t talking to a mannequin. It said, 'Lessons from last hour: 1) Perry gaffe meme so entrenched that most journos’ benefit of doubt is out the window & 2) Guys, really?'"
— Excerpted from Oops! A Diary from the 2012 Campaign Trail
From Chapter 12 — "Death March"
Friday, January 13, 2012
BLUFFTON, South Carolina — Rule No. 1 of any press advance team: Make the crowd look big.
Advance men (I would say “and women ...