If J.R. Ewing can quit smoking and go green, anything is possible in Dallas, environmental advocates say, even an ambitious plan to have the city recycling nearly all of its garbage by 2040.

“If Dallas can have a zero-waste plan, any city can,” said Zac Trahan, the Dallas program manager at Texas Campaign for the Environment, a group challenging the city’s reputation for big oil, big cars and big sprawl. “It can really be a huge opportunity to move toward a more sustainable Texas.”

Before the last of the plastic bags, crumpled papers and other urban tumbleweeds head ...

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