Education Leaders Prepare "Generation TX" for Launch
The future of the state’s workforce may depend on getting Texans to feel as committed to higher education as they are the fight against cancer. At least, that’s what the state’s education policymakers are counting on.
“There are so many parallels,” says Katherine Jones, whose Austin-based agency, Milkshake Media, developed the branding for the Lance Armstrong Foundation's Livestrong campaign and was just hired by the state to promote the higher education brand in a massive campaign set to launch next month. “You’ve got a pervasive issue, and you are asking people to access a complex ...
Comments (9)
Lisa Degliantoni via Texas Tribune on Facebook
That is bananas.
Comandante Quito via Texas Tribune on Facebook
Eso es bananas.
Joe Estep via Texas Tribune on Facebook
"Many of these students and their parents are clueless” about how to apply to college, says Loredo, “but that doesn’t mean they don’t want to learn.”
If by the time you graduate from HS you aren`t smart enough to figure out how to apply to a university, then perhaps you shouldn`t be in one?
Waste of money.
David Moore via Texas Tribune on Facebook
Joe, it is a complicated process for many students, regardless of their demographic, and it requires guidance and a shepherding through for most to get it done. To pretend otherwise is to show either a lack of knowledge or experience with it, or to simply have disdain for those who might not have the "college going" culture as a part of their family until they chose to go themselves. It should start in the lower grades and process up to the point where HS guidance counselors help fine-tune it...the mindset should be that ALL should receive some kind of higher training, whether in a two-year program, a certification process or completion at a 4 year university. We are starting to lag behind the world in college completion, as latest surveying shows us to 12th when we were once first.
Brad Taylor via Texas Tribune on Facebook
It's sad that a high school education doesn't have the same level of learning it once did.
Joe Estep via Texas Tribune on Facebook
David, like I said if you cannot figure it out, then perhaps college is not for you. Not everyone is cut out for college. Somebody has to be the employee, nothing wrong with that, as long as you do your best. Everyone is not equal in abilities. Life is just that way.
No "disdain", and I am familiar with the "experience" since I and everyone in my family has gone. It`s just not that difficult to do and spending millions to run an ad campaign is a waste of money.
Gary Chavez via Texas Tribune on Facebook
As the first in my family to go, it was difficult to navigate, admission, financial aid, choosing a major, not to mention the overwhelming anxiety of planning your entire future on your own.
Robert Mace via Texas Tribune on Facebook
aw man: I went to college, and I'm still an employee...
Mary Lynn VanZandt Neill via Texas Tribune on Facebook
no mas,por favor.no mas.