Money Bombs: A New Political Organizing Tool

In November 2007, when the presidential campaign of U.S. Rep. Ron Paul, R-Surfside, raised more than $4.2 million in a day through what's known as a "money bomb," the national media took notice. But so did grassroots activists and campaign strategists.

Think of a money bomb as a high-speed pledge drive, usually conducted over just 24 hours. Used successfully, the tactic can inject life into a campaign, fueling other organizing efforts and underscoring its more traditional strengths. “What a successful money bomb will indicate, beyond money, is depth of support,” says Democratic consultant Harold Cook. “If you ...

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